Senior Director of Marketing, Fabricut Inc.

Tulsa, OK — 2016 – Present

• Leading development and execution of marketing initiatives across Fabricut, Inc.’s 6 brands, Finished Product program, Furniture program, and distribution partnerships.
• Improving marketing processes to increase productivity, with a 300% increase in content production from year one to year three. 
• Working with web and IT departments to develop improved reporting tools and refine our e-commerce platform and web products.
• Developed influencer strategies and new advertising initiatives to expand our reach in the marketplace.
• Directing corporate PR strategies to strengthen relationships with major industry outlets. 

Demand Generation Manager, ConsumerAffairs.com

Tulsa, OK — 2014 – 2016

• Responsible for the development, execution, and management of marketing strategy for the ConsumerAffairs.com enterprise SaaS product and business partnerships.
• Leader of B2B marketing team including Data Scientist, Marketing Operations / Analytics Supervisor, Social Media Manager, and Content Development Specialists.
• Responsible for brand reputation strategy, PR, and communications, with successful placements across outlets such as Entrepreneur, Forbes, and Inc. Magazine.
• Generated 40% of qualified leads for a team of 12 Sales Development Representatives.

Full Stack Marketing and Business Consultant, Self-Employed

Los Angeles, CA / Tulsa, OK — 2003 – 2016

• Full-stack marketing strategy including branding, website development, social media, SEO and PR strategies to help diverse clientele address marketing needs quickly and effectively.
• Business consultant for businesses seeking ways to improve business strategy and improve operations processes for increased profitability.